[Top Agency Series] Mastering Law Firm Marketing With Travis Hoechlin of RizeUp Media

Travis Hoechlin is the CEO of RizeUp Media, an agency specializing in helping law firms generate new clients, increase revenue, and grow their businesses through online marketing strategies. With over 15 years of experience in legal marketing, he has significantly contributed to the company's rapid success, including making the Inc. 5000 list two years in a row. His expertise lies in managing various aspects of marketing, from website development to SEO and pay-per-click advertising. Travis previously worked in the mortgage business before channeling his competitive spirit and sales acumen into founding RizeUp Media.

In this episode…

In the competitive landscape of legal services, the ability to convert leads into clients is often the tipping point that determines success. While innovative marketing strategies are essential, few firms recognize that the cornerstone of client acquisition lies in fundamental practices — like simply answering calls. But what happens when hundreds of law firms miss out on countless opportunities by overlooking this fundamental step? How can someone change this persistent issue within the industry?

Travis Hoechlin, a marketing expert, unravels the challenges many law firms face when converting marketing efforts into tangible results. Drawing from his experience as a seasoned marketer for legal services, he shares a wealth of knowledge, including the critical importance of picking up phone calls, leveraging live chat features, and the necessity of providing custom solutions that fit the unique needs of individual law firms. His approach is straightforward and customer-centric, ensuring that every dollar spent on marketing counts toward growing the client's business.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Travis Hoechlin, CEO of RizeUp Media, about scaling legal firms through efficient marketing. Travis discusses how RizeUp Media customizes its services for law firms, the pivotal milestones in establishing and scaling it, effective recruitment and onboarding process for a high-performing sales team, and the timeless value of answering phone calls.