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Served with Andy Roddick
From TV Deals to Fan Week: Stacey Allaster on US Open Magic
Sep 17, 2024
Stacey Allaster, the dynamic US Open Tournament Director, shares her insights on the tremendous growth of the US Open and tennis since 2020. She discusses record attendance, the excitement of Fan Week, and how the event has evolved to engage fans. The conversation dives into the challenges of scheduling matches, particularly late-night events, and the significance of a broadcasting deal with ESPN. Stacey also reveals ambitious expansion plans for the tournament grounds, showcasing a commitment to enhancing the experience for players and fans alike.
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Quick takeaways
- The 2023 US Open achieved record attendance and engagement, showcasing the tournament's evolution and broader interest in tennis.
- Despite concerns over the retirement of tennis icons, new talented athletes are maintaining the sport's appeal and captivating the audience.
Deep dives
The Impact of the 2023 US Open
The 2023 US Open is highlighted as a monumental success, setting multiple records in attendance and engagement. The celebration of 50 years of equal prize money and the victory of Coco Gauff were pivotal in making this event historically significant. The team behind the US Open believes this year stands as the best in their history, showcasing the evolution of the tournament and reflecting a broader interest in tennis. This success lays a robust foundation for future tournaments and aims to enhance tennis' global appeal.
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