From TV Deals to Fan Week: Stacey Allaster on US Open Magic
Served with Andy Roddick
Transformative Impact of the US Open
This chapter explores the evolution of tennis fandom through the lens of retiring legends and the US Open's increasing popularity. It highlights the substantial growth in tennis participation during the pandemic and how events like Fan Week have transformed fan engagement, creating memorable experiences for young players and aspiring champions. Personal anecdotes emphasize the significance of these events in fostering a deep emotional connection to the sport and inspiring future generations of tennis enthusiasts.
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