269: How to Gain a Deep Understanding of Your Audience

Rand Fishkin joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss how to gain a deeper understanding of your audience. 

Rand is the Co-founder and CEO of SparkToro, makers of fine audience research software. Highlights include: Rand’s journey from Moz to SparkToro (1:15), why sales relies on understanding your audience (13:06), an example of how SparkToro pulls data on specific customers (15:27), why Rand and his co-founder decided not to rely on a subscription model (19:01), how audience analytics have become privatized in recent years (25:50), Rand’s tips for what works in a cold email (28:15), why you need research to be relevant to your audience (31:01), why sending more cold emails can be counterintuitive to your conversion rate (35:40) and using SparkToro to understand your industry inside out (44:20).

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