The Sales Evangelist Selling From The Heart | Larry Levine - 1948
Nov 7, 2025
Larry Levine, a sales veteran with over 30 years of experience and author of 'Selling from the Heart,' dives into the essence of authenticity in B2B sales. He argues that genuine relationships with clients are crucial, urging sales professionals to treat prospects with the same care they give to loved ones. Levine also discusses the importance of quality over quantity in prospecting and advises sales teams to embrace a conversational mindset rather than just chasing meetings. With a focus on personal integrity and human connection, he illuminates how sincerity can set sellers apart in competitive markets.
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Heart-First Selling Wins
- Selling from the heart means focusing on the customer first, not the commission.
- Larry Levine argues curiosity, care, and genuine concern build stronger sales relationships.
Be Authentically You
- Live an authentic lifestyle so authenticity carries into sales interactions.
- Larry Levine says being the same genuine person at work and home builds credibility with clients.
Sales Reputation Problem
- Salespeople start behind the eight ball because many give the profession a bad name.
- Levine notes one great salesperson is outnumbered by many who create distrust.
