Ryan Pineda interviews Lauren Von, founder of Quintessa Marketing, a top agency for personal injury lawyers. They discuss scaling businesses, marketing challenges, SEO trends, and the importance of integrity in lead selling. Lauren shares her entrepreneurial journey, lessons learned, and the evolution of marketing strategies for lawyers. They touch on family-work balance, strategic partnerships, and staying innovative in a competitive market.
Utilizing a lead generation service can maximize compensation for injured parties by providing vetted lawyers and intake services.
Committing to philanthropy can lead to unexpected business growth, attract top talent, and enhance company culture.
Launching new services like Quintessa Lite, focusing on operational excellence, and targeting leads for expansion into other industries can drive business scalability.
Deep dives
Lead Generation and Services for Personal Injury Lawyers
The company serves as a matchmaking service for personal injury lawyers and individuals injured in car accidents. By vetting lawyers and matching them with clients, they ensure maximum compensation for the injured party by providing leads and services for intake and retainer sign-ups.
Business Growth and Philanthropic Endeavors
Inspired by a sermon on irrational generosity, the company committed to giving away 50% of profits, leading to unexpected business growth during challenging times. This act of philanthropy not only positively impacted the business but also attracted top talent and enhanced company culture.
Scaling Strategies and Market Expansion
Plans to scale include launching Quintessa Lite to cater to smaller attorneys, offering leads and intake services at affordable rates. By focusing on operational excellence and providing targeted leads, the company aims to expand into other industries while maintaining strong margins.
Challenges and Successes of Women Entrepreneurs
Navigating in a male-dominated industry, the female entrepreneur faces unique challenges like earning respect, managing diverse roles, and balancing personal and professional commitments. Despite the obstacles, success lies in humility, agility, and a sense of calling to drive business growth and personal fulfillment.
Navigating Business Partnerships and Decision-Making with Spouses
The podcast episode explores the dynamics of working with spouses in business, emphasizing crucial factors like setting clear boundaries and respective responsibilities. It delves into how partners must trust and support each other while maintaining separate lanes of expertise to avoid conflicts and ensure operational success. The importance of communication and conflict resolution behind closed doors is highlighted, stressing the significance of alignment on goals and strategies for effective collaboration.
Strategic Growth, Leadership Restructuring, and Spiritual Discernment in Business
The episode delves into a pivotal decision-making process faced by the speaker regarding potential company acquisition offers and spiritual discernment. It illustrates a shift towards strategic growth, leadership restructuring, and operational excellence to scale the business successfully. The narrative highlights the significance of strong leadership, clear vision setting, and innovative strategies, including restructuring the leadership team and adopting fractional co-work models for operational efficiency and talent acquisition.
In this episode of The Wealthy Way with Ryan Pineda, I sit down with Lauren Von, the founder of Quintessa Marketing, one of the top marketing agencies for personal injury lawyers. We dive into her journey of starting her agency, the challenges she faced, and where she sees her business going as it scales up.
Lauren shares the valuable lessons she's learned along her entrepreneurial path and gives us a glimpse into what it's like to be a woman entrepreneur in today's world. We also tackle some hot marketing topics, discussing whether SEO is really dead, how you can improve your marketing strategies, and what's next in the world of marketing that every business owner should know about.
If you're serious about boosting your marketing skills and getting inspired by a successful entrepreneur, you don't want to miss this episode.
Connect with Lauren! Website: https://quintessamarketing.com/ IG: https://www.instagram.com/thelaurenvon/
--- If you want to level up, text me at 725-527-7783!
Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ --- ---
About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media a...
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