The Game with Alex Hormozi

Generate Flow. Monetize Flow. Add Friction | Ep 265

8 snips
Jan 5, 2021
Discover techniques to keep the cash flowing with a simple framework that emphasizes the importance of saying YES. Learn about the 'poor people' mentality and how it can hinder success. Explore the art of making irresistible offers that captivate customers. Alex shares vital lessons from his journey, emphasizing that learning the wrong lessons from failure can be dangerous. Gain insights on focusing on sales over hypothetical challenges to pave the way for real business success.
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ADVICE

Prioritize Sales Over Fulfillment

  • Focus on making sales before optimizing fulfillment.
  • Sell as much as possible initially, even if it feels overwhelming, to generate flow.
INSIGHT

Create Flow, Monetize, Then Add Friction

  • Initial offers should be overly generous to encourage sales.
  • Once demand exists, monetize it and then gradually add friction or limitations.
ADVICE

Mindset and Expectations

  • Cultivate a mindset of abundance and expect positive outcomes.
  • Poor beliefs lead to poor outcomes; envision success to achieve it.
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