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Entrepreneurs on Fire
Predictive Social Media: A Six Sigma Guide with Jim Lupkin: An EOFire Classic from 2021
Jul 5, 2024
32:44
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Jim Lupkin, a social media expert, discusses the importance of authentic relationships, aligning core values, and making soulful decisions in business. He emphasizes scaling relationships and utilizing Six Sigma for social media success, highlighting the value of joy and connection in entrepreneurial thinking.
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Quick takeaways
- Building authentic relationships and learning to scale are crucial in predictive social media.
- Align core values to drive success in both personal and business life for sustainable happiness and impact.
Deep dives
Predictive Social Media: Building Authentic Relationships and Scaling
Building authentic relationships and learning how to scale are key in predictive social media according to social media expert Jim Lupkin. Understanding core values, focusing on relationships, and applying systems like Six Sigma can lead to predictable results with a conversion rate of one out of five prospects. Lupkin emphasizes the importance of disruptive innovation, advocating for new market disruption or low-end disruption strategies. Leveraging fierce brand loyalty through social media involves perfecting word-of-mouth scaling and engaging in dialogue to foster strong connections.
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