The Pro Church Tools Show with Brady Shearer

Social Media for Youth Ministry: The 2025 Approach

15 snips
Feb 12, 2025
Explore the evolving landscape of social media in youth ministry, focusing on student-driven content and community building. Discover engaging post ideas like 'Mic Up Kid' and 'Bible Trivia' that resonate with young audiences. Dive into the importance of authentic communication and real experiences in connecting with youth. Learn how to effectively use platforms like Instagram to foster student-led initiatives and maintain engagement through relatable and spontaneous content.
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ADVICE

Student-Driven Social Media

  • Let students drive youth group social media content.
  • This fosters ownership, unlike general church social media, which focuses on creating content for the audience.
ANECDOTE

Early Youth Group Videos

  • Brady Shearer recalls creating cheesy video announcements for his youth group with a camcorder.
  • He made them because he wanted to contribute creatively, just like students now contribute on social media.
INSIGHT

Ownership vs. Attendance

  • There's a key difference between attending youth group and having ownership.
  • Ownership fosters deeper engagement and discipleship, exemplified by Alexander Mills' wife's experience.
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