#Kidtech
John Baulch, Managing Director of Toy World, on how the industry has changed from launch to today
Jul 20, 2023
John Baulch, Managing Director of Toy World, talks about the changes in the toy industry since its launch, including brand relaunches and adapting to changes in the target audience. They discuss the evolving world of toy retail, emphasizing the shift to data-driven strategies and the future of physical stores. The podcast also explores the potential for new toy companies, highlighting the importance of innovation and understanding kids' preferences. They speculate on whether Roblox could enter the toy market and discuss the impact of the UK consumer economy on the industry.
38:59
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Quick takeaways
- The toy industry has undergone significant changes, including the rise of online retail and the transformation of consumer marketing.
- Physical toy stores still have a crucial role in providing magical experiences for kids and parents, despite the growth of online retail.
Deep dives
Overview of the Toy Industry
The podcast episode discusses the past, present, and future of the Toy Industry. The guest, John Bolsh, shares his experience working in the toy publication industry and highlights the enduring nature of certain toy brands. He emphasizes the importance of adapting to changes in consumer behavior, such as the growth of online retail and the transformation of consumer marketing. Despite these changes, he believes that physical toy stores still play a crucial role in creating magical experiences for kids and parents.
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