John Baulch, Managing Director of Toy World, on how the industry has changed from launch to today

John Baulch, Managing Director of Toy World, talks about the changes in the toy industry since its launch, including brand relaunches and adapting to changes in the target audience. They discuss the evolving world of toy retail, emphasizing the shift to data-driven strategies and the future of physical stores. The podcast also explores the potential for new toy companies, highlighting the importance of innovation and understanding kids' preferences. They speculate on whether Roblox could enter the toy market and discuss the impact of the UK consumer economy on the industry.