Category Visionaries Craig Letton, CEO of hyble: $8 Million Raised to Transform Marketing Automation in the Beverage Industry
Craig Letton has transformed the beverage industry's approach to marketing with hyble, a martech platform that has grown from under $1 million to nearly $20 million in annual revenue in just seven years. With only $8 million raised across three funding rounds, hyble has achieved remarkable capital efficiency while expanding from Scotland to become a global player serving major beverage companies worldwide. In this episode, Craig shares how his experience in the family print business led to identifying a critical need in the beverage industry: a solution that helps salespeople create high-quality marketing materials in minutes instead of days or weeks.
Topics Discussed:
- hyble's evolution from a family print business to a global martech platform for the beverage industry
- How Craig identified a market need from personal experience in field sales
- The challenges and strategies of winning a contract with the largest wine and spirits distributor in the U.S.
- Why Craig relocated his life from Scotland to Boston after winning a game-changing contract
- The impact of changing consumption trends in the alcohol industry
- hyble's approach to growth through international expansion and adjacent verticals
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