"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition E15: Monetization and Value on YouTube | John Coogan, Lucy
Sep 13, 2023
John Coogan, creator of a YouTube channel with over 300,000 subscribers, discusses monetization on YouTube, understanding algorithms, value of content on various platforms, newsletters, future of YouTube, and experimenting with content.
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Pandemic Icebreaker That Became A Channel
- John started his YouTube channel during the pandemic to recreate social serendipity and meet founders.
- He made videos about companies to spark conversations and build relationships without taking people's time.
Ad Revenue Depends On Niche
- YouTube AdSense revenue varies greatly by niche and posting frequency, so CPMs and annual income differ widely.
- For some niches 100k subscribers can yield ~ $100k/year while others earn pennies per subscriber.
Be Intentional With Sponsorships
- Do experiment with sponsorships but don't make every video a paid spot if you don't want that path.
- Consider building audience-driven deal flow or products instead of relying solely on ad revenue.