Erik sits down with John Coogan, co-founder of Lucy and creator of @JohnCooganPlus, a YouTube channel with over 300,000 subscribers that documents highlight moments in Silicon Valley.
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In this episode John and Erik discuss the monetization on YouTube, understanding algorithms as a creator, and the value of content on various platforms.
We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.
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RECOMMENDED PODCAST:
🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.
Apple: https://podcasts.apple.com/podcast/id1696419056
Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs
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TIMESTAMPS:
(00:00) Episode Preview
(02:39) Why John started his YouTube channel
(04:04) What's the value on YouTube?
(07:01) Monetization
(09:16) Evergreen vs News content
(10:45) The Packy Model
(12:44) Audiences on YouTube
(14:29) How to help your video do well
(19:04) Newsletters
(20:54) How the algorithm can work in your favor
(24:26) Separating channels
(27:24) Are niches better?
(30:18) The future of YouTube
(31:49) John's content evolution/philosophy
(37:46) Experimenting then filtering with content
(45:34) Twitch's value
(49:00) What can be built on top of YouTube?
LINKS:
Lucy: https://lucy.co/
John Coogan Plus on YouTube: https://www.youtube.com/@JohnCooganPlus
X / Twitter:
John: https://twitter.com/johncoogan
Erik's Twitter: https://twitter.com/eriktorenberg
Music Credit: RJQQIL7L6K8BBVRE
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition