The Koe Cast How Sean Anthony Lost $100K, Built An Audience, & Landed His First Client
Nov 1, 2021
Sean Anthony, a digital product creator and email marketing consultant, shares his journey of losing $100k while navigating the world of online business. He discusses how he leveraged the dropshipping boom and the importance of building a recognizable brand. Sean offers insights on landing your first client and the essentials of effective email marketing. He emphasizes the role of audience engagement on platforms like Twitter and YouTube, and explains how community building through generosity can enhance professional connections in the freelance landscape.
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Sean's Business Ventures
- Sean Anthony tried various online business models, including SEO, affiliate marketing, Amazon FBA, dropshipping, and a supplement brand.
- He experienced both success and failure, losing over $100,000 on the supplement brand due to regulations and a lack of business understanding.
Steampunk Success
- Sean's first major online success was dropshipping steampunk goods, capitalizing on the trend at events like Coachella.
- He built a large Facebook following and found a supplier in China, which led to quitting his job in 2016.
Dan's Dropshipping Challenges
- Dan Koe shares his dropshipping experiences, including selling rave clothes and blue light glasses.
- He faced challenges with long shipping times and ineffective influencer marketing.