Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Eric Helitzer, CEO & Founder of SubBase, a construction materials management platform that has raised $5 Million in funding.

Here are the most interesting points from our conversation:

• Origins of SubBase: Eric's extensive background in construction management highlighted inefficiencies in material purchasing workflows, leading him to found SubBase in 2022.
• Early Challenges: The first six months involved balancing software development with running multiple construction jobs, all while iterating on a promising MVP.
• Initial Revenue Struggles: It took about a year to start generating revenue, with initial reluctance to charge for the software proving to be a significant learning experience.
• Go-to-Market Strategy: SubBase’s GTM approach includes leveraging word-of-mouth, outbound efforts, marketing, and educational events to drive adoption.
• Convincing the Industry: Eric discussed the challenges of persuading construction subcontractors to adopt new technology, emphasizing an approach that enhances existing workflows rather than disrupting them.
• Future Vision: SubBase aims to digitize more of the financial aspects of material procurement, deepen integrations, and create a seamless onboarding experience for users.

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