The Game with Alex Hormozi The 5 Phases of Content Marketing | Ep 429
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Aug 30, 2022 Explore the five essential phases of content marketing, focusing on creating and maintaining engagement. Discover how consistency and reliability can build a strong presence over time. Learn the importance of providing valuable content that answers the core question: 'Why listen?' Emphasize quantity over length and harness the power of storytelling to attract and retain customers. Each phase serves a specific purpose, from generating leads to driving customer acquisition.
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Phase 1 & 2: Start & Stay Consistent
- Start by posting something, anything.
- Then, establish a consistent posting schedule, even if it's just once a week.
Phase 3 & 4: Expand & Maximize
- Expand to all platforms, posting reliably on each.
- Then, maximize posts on each platform, understanding their unique capacities.
Prioritize Quantity, Then Quality
- Prioritize quantity over quality initially, as volume helps you improve.
- Embrace imperfection; getting good takes consistent effort and repetition.