Not all birthdays are created equal in the eyes of the IRS. In this week's episode Steven is joined by Philipp Hecker, CEO of Bento Engine, to talk about how Advisors can implement a system for creating client engagement around important life milestones. Philipp shares from his years of experience building client engagement and navigating the technical landscape of the planning opportunities available at these critical times.  Steven and Philipp also discuss the sheer volume of software tools now available to financial advisors and how to figure out which ones might be a fit and which ones just have great marketing. https://zurl.co/PFYl