073: Improve your law practice in 2020

Here are the resources mentioned in this episode:

• Recording of Webinar with Ernie: Uplevel Your Practice in 2020
• My New Course: The Trusted Lawyer - A Simple "Referral Marketing by Email" System
• E-Myth Revisited, Michael Gerber
• The 80/20 Rule, (podcast episode & show notes)
• The 3 R’s of Referral Marketing, (blog post)
• Mike Kim’s 2-part email template (for getting referrals via regular emails)
• Mike Kim’s BrandYou podcast episode 202 (where he explains how to use the emails to start an email newsletter)
• Exactly What to Say: The Magic Words for Influence & Impact, by Phil M Jones
• TextExpander; (simple, powerful automation for text snippets and longer form documents)
• Typography for Lawyers, by Matthew Butterick (step-by-step guidance on how to set up templates for stationery, pleadings, contracts, business cards etc.)
• ConvertKit (email automation service for sending out volume email, and for scheduling)

General Resources

• Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
• Focus on these essential tech tools for maximum traction in your practice.
• Take this short law practice assessment to identify your main strengths & weaknesses.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists’ exceptional services (and get a special discount for podcast listeners only) click here.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com