605: Blogging in a Post-HCU World: The Savvy 7-Figure Online Business
Apr 25, 2024
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Listen to Kelan Kline sharing how he turned his $50 online business into a 7-figure success with 500k pageviews monthly. Discover content strategies post-HCU update, traffic diversification, and tools for email marketing and monetization.
Focus on creating high-quality, expert-driven content to withstand Google's algorithm updates.
Utilize user-focused features like heat maps and scroll maps to enhance user engagement and retention.
Diversify revenue sources, optimize fulfillment processes, and reduce reliance on specific platforms for sustainable business growth.
Deep dives
Strategies for Navigating Google's Algorithm Updates
Amidst Google's evolving algorithm updates, the importance of building a strong brand and focusing on high-quality, expert-driven content emerges as a key strategy. Successful websites prioritize user intent, quality user experience, and topical authority to withstand the impact of Google's updates.
Enhancing Content Value and User Experience
To combat the impact of Google's algorithm turbulence, optimizing content with user-focused features such as heat maps, scroll maps, and intuitive article structures can enhance user engagement and retention. User-generated tools like Heatmap.com and Crazy Egg facilitate data-driven content adjustments, providing insights into user behavior for improved content delivery.
Diversifying Traffic Sources and Income Streams
Beyond SEO, leveraging strategies like YouTube integration aligns with Google's ecosystem, enabling cross-platform traffic flow and enhanced user engagement. Embracing AI tools for content creation and utilizing conversion-focused funnels in membership programs ensure sustainable revenue growth. Additionally, acquisitions, like merging content-rich sites for expanded reach, can amplify audience engagement and drive membership conversions.
Growth Strategies Through Facebook Ads
The podcast episode delves into the efficient utilization of Facebook ads for extensive growth. The speaker highlights a period where they spent $10,000 per day on Facebook ads and gained over 500 new members in 10 days, resulting in a substantial increase in revenue. The discussants emphasize the importance of strategic ad spending and monitoring performance metrics to optimize returns while addressing the fluctuating nature of ad effectiveness.
Business Diversification and Revenue Sources
Another key focus of the episode is on diversifying revenue sources and business strategies. The importance of scaling a membership platform with reduced churn rates and optimizing fulfillment processes is underscored. Additionally, the significance of diversifying traffic and income streams to reduce reliance on specific platforms like Google or affiliate marketing is emphasized, highlighting the need for a multifaceted approach to business growth and sustainability.
Even well-established and authoritative websites experienced a significant drop in their rankings.
That's why I went behind the scenes with Kelan Kline from The Savvy Couple, whose online blogging side hustle did well even after the update.
Kelan built his online business up from making $50 in the first year to now seeing around 500k pageviews a month. That led to his online business making seven figures last year.
Tune in to Episode 605 of the Side Hustle Show to learn:
Strategies for creating content that resonates with Google's algorithm changes
Ways to diversify traffic sources beyond just Google search
Tools/tech for content creation, email marketing, monetization, and more.