Abba is the CMO at the FinTech start up Habito, the fastest growing online mortgage broker in the UK. Prior to Habito, Abba worked as director of strategy at News UK, pioneering the moves towards digital content and as a planner at agencies UM and Carat.

What we covered in this episode:

Begging Dan the founder for a new job
How Habito are disrupting the Mortgage market
The power of anger and frustration to fuel business
Convincing Uncommon to be a founding client
Taking inspiration from Skateboard art and Santa Cruz
How to make mortgages ‘gnarly’
Switching off advertising due to too much demand
How to measure the impact of your campaign
Why Habito went straight to TV as a channel
How mortgages can ruin your sex life
Producing the mortgage Karma Sutra
Writing an erotic novel about mortgages
Why Habito sponsored the gnarly world of Skateboarding UK
What it takes to train for an Ironman
Business lessons from Ironman
The generosity of the UK Fintech scene
Abba’s top advice for getting into Tech
How to create ‘strategic serendipity’
Where to go for a 7 x salary mortgage

How to build a digital brand – Abba Newbery, CMO Habito