Crawling Mondays by Aleyda - SEO News, Tips and Interviews AI Mode & The Query Fan-Out Technique: How Google AI Search Works | The Latest in SEO [June 2, 2025]
Jun 2, 2025
Andrea Volpini, Founder and CEO of Wordlift, shares his expertise in knowledge graphs and semantic SEO. The discussion dives into Google’s AI Mode and the Query Fan-Out Technique, showcasing how these elements reshape SEO. Volpini emphasizes the importance of personalization in search, highlighting the evolution of user intent analysis. He also explores the significance of high-quality content over quantity in an AI-driven landscape, as well as innovative strategies for scalable content generation. Insights on user behavior through platforms like SimilarWeb are also shared.
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User Context Embedding in AI Search
- Google's AI Search uses user context embedding which reflects user journey across different properties.
- Understanding target personas and customer journeys is key for relevance in AI search.
Semantic Similarity Over Page Ranking
- Google AI Search ranks by semantic similarity of text chunks, not entire pages.
- Optimizing for relevant content passages is vital in AI search.
Query Fan-Out Technique Explained
- AI search uses query fan-out technique issuing many related subqueries for comprehensive answers.
- This approach contrasts with "People also ask" by covering broader topics horizontally.