The Logistics of Logistics REPOST: Growing a Brand and a Business with Adam Vazquez
Adam Vazquez and Joe Lynch discuss growing a brand and a business. Adam is the CEO of Heard Media, a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets.
About Adam VazquezAdam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a strategist, Adam brings both creative and practical strategies that move the needle for the mid-market companies he serves. Adam is also an entrepreneur. After leaving VaynerMedia, he co-founded Heard Media and has built the company to what it is today using many of the same strategies and techniques he employs for his clients. He is a trusted consultant to mid-market CEOs and an entertaining public speaker on the topics of brand, b2b growth, creative campaigns, and content marketing. Adam's work has won several awards from the American Advertising Federation as well as being a finalist for a Cannes Lion. Notable credits include: Writer of "The Stain", Executive Producer of "The Future of Supply Chain", Executive Producer of "The Data Stack Show", Executive Producer of "Trending Thoughts with Torrey Smith", and Host and Executive Producer of "Content is for Closers".
About Heard MediaHeard Media is a company that exists to help businesses find and serve their customers through audio and video content. They believe that growing a business online is crucial for its future success. Their Custom Content Framework, which has generated millions of dollars in revenue for their clients, is now available to all businesses. Heard Media's Custom Content Growth Model consists of three phases: Clarify, Create, and Convert. In the Clarify phase, their team uses a combination of research, industry reports, and experience to help businesses determine the best platforms to promote their content campaigns. The Create phase focuses on bringing ideas to life through design, including show/series identity, logo development, web and landing page development, and more. Finally, in the Convert phase, Heard Media ensures that the content drives business results by maximizing exposure and implementing measurement systems. They also offer supply chain and logistics services specifically tailored to the trucking industry.
Key Takeaways: Growing a Brand and a Business- Heard Media specializes in creating audio and video content that educates, entertains, and engages target markets.
- Their Custom Content Framework has generated millions of dollars in revenue for clients and is now available to new customers.
- They offer a Custom Content Growth Model that includes strategies such as brand and content strategy, audience research, competitive analysis, and digital content roadmap.
- Heard Media believes in the importance of preparation and uses a mix of first and third-party research, industry reports, and decades of experience to help clients decide the best place to promote their content campaigns.
- They bring ideas to life through design, whether it's visual or audio, and offer services such as show/series identity, logo development, web and landing page development, and visual asset development.
- Results are a priority for Heard Media, and they ensure that content drives business over the long-term by providing platform selection, paid ads management, email marketing campaign development, and analytics services.
- They also serve the trucking industry by offering brand and content strategy, audience research, competitive analysis, and digital content roadmap services.
- Heard Media understands the importance of blending business and brand into a cohesive entity that resonates with the target audience.
- They believe in the power of creativity and its role in executing successful content campaigns.
- Heard Media takes pride in their ability to take the guesswork out of growth and help businesses thrive online.
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