B2B Performance Marketing with Mendel Cohen: AI, Lead Gen & Conversion Tactics

If you're looking to master B2B performance marketing, this episode with Mendel Cohen is packed with insights on how to generate high-quality leads, optimize conversion rates, and leverage AI-driven marketing strategies to scale your business.

Mendel Cohen, founder & CEO of Crafted Digital, shares cutting-edge techniques in B2B marketing automation, personalization in B2B marketing, and LinkedIn marketing for B2B to help you stand out in a competitive landscape. Whether you’re struggling with email outreach for B2B sales, choosing the best B2B marketing channels, or crafting a B2B digital advertising strategy, this episode provides actionable solutions tailored to your marketing needs.

👉 What you’ll learn in this episode:
✅ How AI in B2B marketing is changing lead generation and conversion rates
✅ Why B2B content marketing strategies are key for building trust & engagement
✅ The shift from "spray & pray" to hyper-personalized marketing campaigns
✅ Practical steps to optimize B2B lead generation strategies
✅ The growing role of social media marketing and micro-influencers in B2B

🎧 Don't miss out on these B2B performance marketing strategies that can help you scale faster and more effectively!

🔔 Subscribe & turn on notifications for more expert insights.

#B2BMarketing #PerformanceMarketing #DigitalMarketing #LeadGeneration #AIinMarketing #B2BLeadGeneration #MarketingAutomation #Personalization #LinkedInMarketing #ContentMarketing #ConversionOptimization #MarketingTrends #SocialMediaMarketing #EmailOutreach #B2BStrategy

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.

To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd

Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd

Enhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutik

Check out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcast

Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3ZLseCC

We couldn’t do it without the support of our listeners. To help support the show:

CashApp- https://cash.app/$drchrisloomdphd

Venmo- https://account.venmo.com/u/Chris-Loo-4

Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support

Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx

Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online

Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop

Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p

For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F

Follow our YouTube channel: https://www.youtube.com/chL1357

Follow us on Twitter: https://www.twitter.com/drchrisloomdphd

Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo

Follow us on Threads: https://www.threads.net/@thereal_drchrisloo

Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd

Follow our Blog: https://www.drchrisloomdphd.com/blog

Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18

Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1

Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd

Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233

Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/

Thank you to all of our sponsors and advertisers that help support the show!

Financial Freedom for Physicians, Copyright 2025