How the Media Industry SHOULD Work for Growing Businesses and Entrepreneurs with Omar Hamdi
Jan 25, 2024
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Omar Hamdi, founder of Pathos Communications, discusses the importance of PR for small businesses and entrepreneurs. He shares the benefits and challenges of being a pay-on-results PR firm. The podcast also explores the disruption in the PR industry and the importance of standing out and being controversial. They emphasize the significance of investing in PR for growing businesses and the need for PR managers to focus on what happens after an article is published.
PR is a means to an end and should focus on outcomes, not just getting articles published.
Pay-on-results PR firms prioritize small businesses and entrepreneurs, disrupting the traditional industry.
Deep dives
The Importance of PR for Small Businesses and Entrepreneurs
PR serves as a means to an end for small businesses and entrepreneurs. It can aid lead generation, lead nurturing, and lead conversion. By leveraging media coverage from reputable publications, businesses can enhance outreach efforts, improve click-through rates, and boost conversions. Media endorsements on websites and in pitch decks can increase trust and credibility, facilitating conversions and investment opportunities. Additionally, media coverage can lead to customer reactivation and retention, as it reminds past clients of a business's continued existence and relevance.
The Need for Disruption in the PR Industry
The traditional PR industry, particularly the big agencies, often neglects small businesses and entrepreneurs. Recognizing this, entrepreneurs like Omar Hamdi disrupt the industry by creating pay-on-results PR firms that prioritize the needs of SMBs. These disruptive firms focus on results-driven strategies and have a customer-centric approach, unlike the traditional agencies. By shifting the focus to small businesses and their unique stories and offerings, the PR landscape becomes more inclusive, allowing these businesses to gain media attention and achieve success.
PR as a Tool for Achieving ROI
PR should not be seen as a vanity project or an end in itself. Rather, it should be considered a valuable tool for achieving return on investment (ROI). PR can contribute to lead generation, lead conversion, and funding opportunities. Well-crafted media coverage can improve outreach efforts, leading to higher conversion rates and increased revenue. Media endorsements on websites, pitch decks, and marketing materials can build trust and attract potential investors. Furthermore, PR plays a crucial role in customer reactivation and retention, revitalizing relationships and driving continued engagement with a business.
Omar Hamdi is founder of the world's only pay on results PR firm, Pathos Communications (payonresultspr.com). A media personality who's worked on British Academy Award winning shows and contributed to four books.
Top 3 Value Bombs
1. PR and media attention is a means to an end. It's not just something that you do to make you feel good for 5 minutes. There are cheaper and easier ways to feel good for 5 minutes than hiring a PR agency.
2. A good PR consultant will be just as obsessed with what happens after the article is published as they are about getting. The article published because if it's just about getting an article published, it's just another URL on the Internet. That that's not going to change anything.
3. Make sure Your PR is as obsessed with what happens after the article is published as they are with getting the article published.
Book a meeting with Omar’s team and mention EOFire to get a special offer from Omar - PayOnResultsPR.com
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