Entrepreneurs on Fire cover image

Entrepreneurs on Fire

How the Media Industry SHOULD Work for Growing Businesses and Entrepreneurs with Omar Hamdi

Jan 25, 2024
28:32
Snipd AI
Omar Hamdi, founder of Pathos Communications, discusses the importance of PR for small businesses and entrepreneurs. He shares the benefits and challenges of being a pay-on-results PR firm. The podcast also explores the disruption in the PR industry and the importance of standing out and being controversial. They emphasize the significance of investing in PR for growing businesses and the need for PR managers to focus on what happens after an article is published.
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Podcast summary created with Snipd AI

Quick takeaways

  • PR is a means to an end and should focus on outcomes, not just getting articles published.
  • Pay-on-results PR firms prioritize small businesses and entrepreneurs, disrupting the traditional industry.

Deep dives

The Importance of PR for Small Businesses and Entrepreneurs

PR serves as a means to an end for small businesses and entrepreneurs. It can aid lead generation, lead nurturing, and lead conversion. By leveraging media coverage from reputable publications, businesses can enhance outreach efforts, improve click-through rates, and boost conversions. Media endorsements on websites and in pitch decks can increase trust and credibility, facilitating conversions and investment opportunities. Additionally, media coverage can lead to customer reactivation and retention, as it reminds past clients of a business's continued existence and relevance.

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