Kiss My Aesthetic Podcast 178. Building Bold Brands with Bright Eyes Creative Co
Sep 3, 2024
41:02
Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind! Alexa Phillips is a writer, brand strategist, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creators, coaches, and consultants monetize their creativity and zone of genius through content, courses, and productized offers. She is also the author of Creatives Anonymous, a weekly newsletter about what it means to be a modern-day creative. You can connect with her on LinkedIn, Threads, and Instagram. ------------------------ In today's episode, we cover the following:
- Alexa's journalism background
- Alexa's previous business strategy and her current pivot
- How she strategizes with her clients
- The gamification of SEO and content quality
- Focus on connecting with who you want to work with, not competitors
- Combat online burnout by seeking offline inspiration
- Entrepreneurs who inspire her
- Being bold enough to stand out online
- Favorite group mentorship programs
- Marketing productized services
- Repeating messages on social for clarity
- Subscribe to Creatives Anonymous
- Grow Your Own Brand with Coming Up Roses
- Join the waitlist for Brand-ed with Gem Creative Co.