Accor's Chief Sales Officer on Why Meetings Make Money - Sophie Hulgard

In this episode, Sophie Hulgard, Chief Sales Officer at Accor, shares insights on the power of providing hospitality through meetings, the economic impact of face-to-face events, and how hotels can maximize these opportunities.

Listen now to learn about:

• The impact of the pandemic on the meetings and events industry.
• The value of face-to-face meetings versus digital interactions.
• Key findings from Accor's recent research on the economic impact of meetings.
• Differences in meeting value perceptions across various countries.
• The unique advantages hotels have in hosting meetings.
• Accor's emphasis on sustainability in meetings.
• The role of technology in enhancing meeting experiences.
• The importance of flexibility and agility in meeting spaces.
• The return on investment of in-person meetings for businesses.

See Accor’s Research: Unlocking Growth Through Face-to-Face Meetings

If you liked this, you might also like: Observations from San Francisco on the Hotel Space Advantage in the New AI Economy (by Josiah Mackenzie)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands