Endless Customers How to Get Better Qualified Leads | Why Assignment Selling Saves Time and Closes More Deals
Sep 16, 2024
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Content Before Conversation
- Assignment selling uses content to educate buyers before meetings so conversations start further along the buyer's journey.
- Educated prospects buy more and meetings become more valuable for both sides.
Lead By Video Example
- Make one-to-one videos a routine part of outreach to personalize and prepare buyers for meetings.
- Leaders should model the behavior by responding in video so sales reps see it in action.
Use Strong, Clear Requests
- Use direct, clear language in your requests: tell prospects what you need for the meeting to be productive.
- Replace weak phrases like "if you have a minute" with firm expectations for preparation.