Mastering Conversion Tracking in WordPress with Derek Ashauer

Dive into the world of WordPress development with Derek Ashauer, a seasoned developer since 2005. From starting with static HTML sites to creating comprehensive plugins like Sunshine Photo Cart and Conversion Bridge, Derek shares his journey, insights, and the passion that drives his work.

Learn about the evolution of his development process, the intricacies of conversion tracking, and how his products aim to simplify complex tasks for agencies and developers alike.

Whether you're a developer or simply interested in WordPress, this conversation is packed with valuable information and inspiration.

00:00 Introduction and Initial Setup
01:23 Meet Derek Ashauer
01:50 Journey into WordPress
02:32 From Client Work to Plugins
03:08 Building Sunshine Photo Cart
03:59 Challenges and Learning in Plugin Development
06:19 Transitioning to Product Development
17:45 The Birth of Conversion Bridge
26:55 The Birth of a Unified Analytics Plugin
28:03 Defining Conversions in Analytics
29:24 Simplifying Conversion Tracking
30:09 Challenges and Solutions in Conversion Tracking
32:58 The Importance of Data in Client Success
41:43 Favorite Plugins and Tools
44:08 Embracing the Block Editor
49:36 Custom Themes and Static Sites
54:49 Conclusion and Final Thoughts