Search with Candour - SEO podcast Create content that converts | Steven Schneider
12 snips
Feb 3, 2025 Steven Schneider, Co-founder and CEO of Trio SEO, shares his expertise on creating content that converts in a digital landscape. He emphasizes the critical role of site structure, internal linking, and effective CTAs in driving user engagement. The discussion also delves into the power of AI tools for optimizing content strategies and maintaining authentic branding. Additionally, they explore how integrating SEO with other marketing channels can enhance user experience and conversion rates, making it a must-listen for marketers seeking actionable insights.
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Content that Converts
- Consider the psychology and intent behind content topics.
- Focus on bottom-of-funnel content that resonates with buying intent to increase conversions.
Internal Linking
- Use internal links to connect relevant content and guide users.
- Internal links benefit both SEO and user experience, so use them strategically.
Internal Linking Strategy
- Include 3-5 internal links in your content, focusing on connecting related topics.
- Think of your website structure as a web, with service pages as hubs and blog posts as supporting spokes.