Search with Candour - SEO podcast
Create content that converts | Steven Schneider
Feb 3, 2025
Steven Schneider, Co-founder and CEO of Trio SEO, shares his expertise on creating content that converts in a digital landscape. He emphasizes the critical role of site structure, internal linking, and effective CTAs in driving user engagement. The discussion also delves into the power of AI tools for optimizing content strategies and maintaining authentic branding. Additionally, they explore how integrating SEO with other marketing channels can enhance user experience and conversion rates, making it a must-listen for marketers seeking actionable insights.
58:37
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Quick takeaways
- Creating content that converts requires a focus on buyer intent, blending conversion rate optimization with user experience design for effective outcomes.
- Internal linking is essential for enhancing site navigation and engagement, recommending three to five links per piece for optimal user flow and SEO benefits.
Deep dives
Creating Content that Converts
The podcast emphasizes the importance of creating content that not only drives traffic but also converts visitors into customers. It highlights the difference between achieving high site traffic and generating actual sales or actions taken by users on a website. The conversation stresses the significance of understanding buyer intent, indicating that content should resonate with potential customers who are closer to making a purchase. This involves integrating elements of conversion rate optimization and user experience design into content strategy, ensuring that the content leads to tangible outcomes like newsletter sign-ups or product purchases.
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