Your Marketing Career Needs This AI History Lesson with Katie King

Remember your first email marketing campaign? Or maybe you're old enough to remember when "digital marketing" meant updating your GeoCities website? Well, just like those marketers who dismissed email as a fad in the '90s, there are those today who are missing the signs of AI's transformative power in marketing.

Every day, I talk to marketers who are either paralyzed by AI's complexity or, worse, dismissing it as just another overhyped trend. They're making the same mistake marketers made with social media in 2008, mobile in 2010, and video marketing in 2015. The cost of waiting to adapt isn't just falling behind – it's becoming irrelevant.

The challenge isn't just learning AI – it's understanding how we got here and where we're headed. Without this context, marketers risk making costly mistakes, investing in the wrong tools, or missing critical opportunities that could define their careers.

That's why I'm thrilled to welcome Katie King to the show today. Katie is the author of "AI Strategy for Sales and Marketing" and has been at the forefront of digital transformation for over two decades. She's worked with global brands including Virgin, Samsung, and PwC, helping them navigate the evolution from basic automation to today's AI-powered marketing landscape. As a visiting lecturer at several universities and CEO of AI in Business, Katie brings both historical perspective and practical insights to help us understand where marketing technology has been – and more importantly, where it's going.

The AI Hat Podcast host Mike Allton asked Katie King about:

✨ History Repeats Itself: AI adoption follows familiar patterns seen in previous marketing technology revolutions.

✨ Evolution Not Revolution: Understanding AI's gradual integration helps marketers adapt more effectively.

✨ Future-Proof Foundation: Historical context provides the framework for making better AI implementation decisions.

Learn more about Katie King

• Connect with Katie King on LinkedIn

Resources & Brands mentioned in this episode

• AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
• AI in Business
• The Future of Lean: AI’s Impact on Business Staffing Models with Chris Daigle
• Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou
• World Economic Forum’s Future of Jobs Report
• AI and Copyright: What Marketers Need to Know with Mitch Jackson
• Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters
• Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
• AI Work Buddy as an AI Assistant
• AI Marketing Primer: A Comprehensive Guide for Marketers
• AI Training for Businesses
• Explore past episodes of The AI Hat Podcast

SHOW TRANSCRIPT & NOTES: https://theaihat.com/your-marketing-career-needs-this-ai-history-lesson/

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Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.

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