Dive into a compelling story of entrepreneurial failure and growth. Learn about the disastrous journey of a failed startup, with over $200K lost in the process. Discover ten critical lessons about execution risks and the importance of understanding data and sales. Hear how these missteps ultimately led to vital insights that shaped future ventures. This candid reflection reveals the ups and downs of navigating the complex world of business, making it a must-listen for aspiring entrepreneurs.
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question_answer ANECDOTE
Personal Money Lost On Startup
CJ Gustafson lost $209,640 of personal money trying to start Bubba Booking.
This included wedding gifts, house fund savings, and paycheck deposits.
insights INSIGHT
Marketplaces Are Two Businesses
Marketplaces require growing two sides simultaneously: supply and demand.
The challenge is execution risk, not technical risk like coding.
volunteer_activism ADVICE
Own Your Data Control
Avoid full dependency on external data sources for your product.
If you don't own the data, you don't own the outcome or control.
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Welcome back to Run the Numbers. Now that I’m full time, I promised that I’d let you all in on the Business of Mostly Metrics. And chapter of that story is the my own failed startup - Bubba Booking.
On this episode we’ll cover ten lessons I learned, how I lost over $200K, and what came of this face plant.
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