Masters of Scale Let fires burn w/Selina Tobaccowala (Evite, SurveyMonkey, Gixo)
Jul 21, 2020
Join Selina Tobaccowala, a seasoned entrepreneur and co-founder of Gixo, as she unpacks the unusual wisdom behind letting some fires burn while focusing on key challenges. She discusses the art of prioritization and conserving energy for the most pressing issues. The conversation also delves into the chaotic yet exciting world of startup growth, highlighting adaptability and strategic problem-solving. With insights drawn from her experiences with Evite and SurveyMonkey, Selina sparks inspiration for navigating the hectic entrepreneurial journey.
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Mobile Clinic Fire
- Cheryl Kellond rented a truck and Airstream trailer to conduct mobile health clinics.
- An electrical fire near the propane tank taught her about patients' avoidance of high medical bills.
Entrepreneurial Fires
- Entrepreneurs face many figurative fires, demanding constant triage and prioritization.
- Letting some fires burn, while painful, can be crucial for focusing on growth.
PayPal's Customer Service Fire
- Early PayPal neglected customer complaints, even turning off phone ringers, to prioritize scaling.
- Reid Hoffman allowed the 'fire' to grow until solving it with a large call center.