🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.
Jason Daniel is the founder and CEO of LSKD, the sportswear brand born out of a backyard hustle and a deep love for action sports. Starting at just 16, Jason turned his obsession with BMX and motocross into a movement - literally. What began as selling tees under the name Loose Kid Industries in his mum’s spare room evolved into LSKD, a globally recognised activewear brand inspiring people to chase the vibe and be 1% better every day. From carpenter to entrepreneur, Jason’s journey is fuelled by grit, passion, and a relentless drive to create gear that blends function, style, and a whole lot of heart.
Top 5 takeaways:
Roots of hard work and resilience
Stay in your lane
Community and teamwork at the heart
Passion for action sports
Gratitude for the journey
Follow my journey:
Website: www.eatwithpurpose.net
Instagram: frankgreeff_
Youtube: @Frankgreeff
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