Ep.48 - Jarett Perelmutter, Building a fitness family, BRICK by BRICK

As CEO of BRICK, Jarett Perelmutter is king of innovating on and adapting original ideas. He believes not only in the family of fitness, but also that a rising tide lifts all boats. Developing communities, his selfless sharing of knowledge has brought benefits to members’ bodies, minds and even other businesses, all for the greater good.

Watch the full episode on YouTube – https://youtu.be/rrq2COjAtY8

Spiritual and passionate, Jarett came from a martial arts background. As a child, martial arts taught him discipline and he quickly discovered the difference between having fun and stepping out of line. He’s a lifelong student of the fight game, whether he’s actively fighting, training relentlessly for fitness and enjoyment, or setting up business.

Seeing trends emerging, JP got into the fitness industry at the right time to use his foresight for the benefit of bringing something new to the masses. 

JP wanted his company to be different. Since learning about the “what’s your why” questions, he realised he was putting a lot of those approaches in place even before knowing what they were. 

In this episode, JP tells us the background of BRICK and how it overcame people’s ignorance to prove it’s so much more than just ‘a fancy CrossFit gym’. 

Established in LA and now with locations all around the world, BRICK is a driving force for performance and support in the world of health and wellness. 

Today, on top of training, scaling his business and continuing his quest for excellence, JP is building and engaging in respectful relationships with industry counterparts for mutual business benefit. Complementing his own originality and experience, he has created a community in BRICK that goes beyond just business and fitness – it’s family.

 

Episode Highlights -

• Why you should keep the core of what you’re passionate about at the heart of your business, no matter how it changes over the years.
• How to get into a market, take what you’ve been doing, and do it better each time around.
• Why the “legal dictatorship” approach of a martial arts environment can be beneficial to a hierarchy within any fitness space.
• Learn how JP compares the fight game to CrossFit, where you’re no longer fighting a person, but fighting the barbell, the clock, or yourself.

 

Join Matthew Januszek in conversation with Jarett Perelmutter …