Adam Greco: Understanding Your Digital Analytics

Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.

Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are trying to reach.

Analytics and testing can be used to gain more tract and to get more people to take the action you want them to take.

If you have the right web developer, they can add a couple of lines of code on your website to make it easy to pull the analytic information.