The Andrew Faris Podcast
The Meta Advertiser's Guide To YouTube Ads (With Brett Curry)
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Brett Curry is the Co-founder & CEO of OMG Commerce, a performance marketing agency specializing in Google & YouTube ads for DTC and omnichannel brands. Learn more about OMG Commerce at https://omgcommerce.com and follow Brett on LinkedIn at https://www.linkedin.com/in/thebrettcurry/.
Get Brett's Smart Marketer course at https://smartmarketer.com/youtube-ads-blueprint.
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If you're a 7 or 8-figure DTC brand owner looking to scale beyond Meta ads, this is the YouTube ads deep dive you’ve been waiting for. Andrew Faris sits down with Brett Curry (CEO of OMG Commerce) to break down exactly how successful ecommerce brands are scaling profitably on YouTube in 2024.
Brett has managed YouTube ad spend for top DTC brands across Meta, Google, Amazon, and retail channels. In this episode, they cover:
- How to transition Meta creative and targeting to YouTube
- When to use Target CPA vs Max Conversions
- YouTube Shorts vs In-Stream vs In-Feed ads
- Real-world launch strategies that scaled brands from $0 to $1M/month
- Why YouTube often underreports ROI
- and how to measure the full impact
- Proven creative frameworks that drive ROAS
- How to structure campaigns, audiences, and budgets for sustainable growth
Whether you're hitting a ceiling on Meta or ready to diversify channels, this episode will help you build a scalable, profitable YouTube ad engine for your brand.
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CHAPTER TITLES:
1:30 - Youtubes Golden Moment In DTC
6:50 - Conversion Focused Campaigns
14:32 - Automatic Bid Strategy On Youtube
19:50 - Time To Scale Your Ads On Google
31:38 - Youtube Measurement
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