Little Happier: The IKEA Effect, or How We Value Things According to What They Cost Us

As IKEA, instant cake mixes, and meal-kit delivery services demonstrate, we often value things according to how much they cost us—whether that’s in time, money, energy, or imagination.

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Get Gretchen Rubin’s newest book Life in Five Senses to see how she discovered a surprising path to a life of more energy, creativity, luck, and love: by tuning in to the five senses. Now available - order here.

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Happier with Gretchen Rubin is part of ‘The Onward Project,’ a family of podcasts brought together by Gretchen Rubin—all about how to make your life better. Check out the other Onward Project podcasts— Side Hustle School, Happier in Hollywood and Everything Happens with Kate Bowler.

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