Funding the Future Where’s the plan?
Dec 9, 2025
Discover how effective campaigning can create real change by focusing on solutions instead of mere complaints. Learn about the importance of reallocating resources to meet people’s needs and the role of finance in successful movements. Richard Murphy emphasizes the need for detailed plans, specifying necessary behavior changes, and the inevitable consequences for those who might lose out. Dive into the power of Modern Monetary Theory and why neglecting detailed financial proposals undermines progress towards social and economic justice.
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Adopt Solution-Focused Campaigning
- Do adopt a solution-focused campaigning approach: identify causes, propose specific reforms, and explain expected outcomes.
- Richard Murphy argues that moaning without detailed plans fails those who need real change.
Diagnosis Isn’t Enough
- Campaigns that only diagnose problems leave out the crucial step of explaining how to implement change.
- Murphy warns that passion without technical detail is just a good moan, not effective campaigning.
Define Behavior And Enforcement
- Do specify the behavioural and structural changes you want and who will win or lose from them.
- Murphy says campaigns must face that change is uncomfortable and identify enforcement mechanisms.