Specify behaviour change and consequences

Too many campaigners talk about what’s wrong, but never explain what must change or how it could happen.

Real campaigning means finding solutions: identifying causes, proposing reforms, and then doing the maths on the finances to show how they would work in practice.

In this video, I explain what effective campaigning looks like, why technical detail matters, and why those who want real social and economic justice must deal with funding, finance and resource allocation.

We need movements that create real change,  and not just outrage, but without addressing finance, we'll get nowhere.