Andrew Yang Podcast He’s a Rock Star...with Bold Solutions to Solve Climate Change
11 snips
Jun 23, 2025 Adam Met, rockstar from AJR and sustainability activist, dives into the power of merging music with climate advocacy. He shares insights from his book Amplify, discussing how genuine connections enhance social movements. Met reveals innovative strategies to foster engagement, using platforms like TikTok and tackling bipartisan climate policies. He emphasizes the importance of clear communication and relatable experiences in inspiring action, while highlighting the role of merchandise and fellowship programs in mobilizing communities for environmental change.
AI Snips
Chapters
Books
Transcript
Episode notes
Fan Base Equals Movement Building
- Building fan bases and social movements share the goal of moving people to action.
- Community and authentic connection are keys to engagement in both realms.
The Hurricane Model of Fan Engagement
- Early AJR fan Mel created a community by bringing fans close with perks and sent them out as evangelizers.
- This 'hurricane model' replaced the old engagement ladder to build passion and ownership.
Cooking Sparks Climate Engagement
- Adam cooked backstage while discussing sustainability on TikTok, engaging fans through relatable content.
- Fans stayed for the message because entertainment met advocacy and education.
