Harnessing Activism: The Power of Merchandise and Fellowship Programs

In this episode, Adam Met — rockstar from AJR and activist with a PhD in sustainability — shares how lessons from building a music fan base can transform social movements. He discusses his book Amplify, the power of authentic connection, and how merging entertainment with advocacy can create real impact. From TikTok strategies to bipartisan climate policy, the conversation reveals innovative ways to drive action and engagement.

Get your copy of Amplify: How to Use the Power of Connection to Engage, Take Action, and Build a Better World

Watch the episode on YouTube⁠

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