EP#152: Marketing Communication Careers, Stakeholder Engagement and Impactful Campaigns

This time on GovComms we are joined by Andrea Garcia, a communication professional with over 15 years’ experience working for various organisations.

Andrea shares her stories working in UNICEF, Weber Shandwick and the New York State Court System in the United States and the Canberra Light Rail project, Museum of Australian Democracy (MOAD), and the Canberra Institute of Technology in Canberra, Australia.

Discussed in this episode:

• Andrea's work across various sectors, including government, non-profit, and private sectors.
• The importance and strategies of stakeholder engagement and community consultation
• The role of integrated marketing communications in effectively disseminating information and engaging with diverse audiences.
• The transition from working in high-profile, private sector roles to more community-focused, public sector positions.

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