The So What from BCG
AI Can Build Your Next Business—If You Think Bigger
Feb 12, 2025
Beth Viner, a leader in corporate venturing at BCGX and an expert in AI, discusses the untapped potential of AI to not just streamline operations, but to spark entirely new business ventures. She emphasizes the importance of innovation over mere risk mitigation, especially in sectors like drug discovery and the creative industries. Viner also highlights the need for organizations to adopt responsible AI practices while navigating market changes, urging businesses to integrate technology effectively to unlock their full potential.
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Quick takeaways
- AI's potential lies in creating new products and business models, rather than only optimizing existing processes for efficiency.
- Prioritizing responsible AI practices and fostering a culture of innovation are crucial for businesses to harness AI effectively and drive growth.
Deep dives
Harnessing AI for Growth
The potential of AI extends beyond mere cost-cutting and operational efficiencies, as it can facilitate the creation of new business models and revenue streams. Organizations focusing solely on optimizing existing processes may overlook significant opportunities for innovation. By adopting a strategic approach that includes deploying AI tools effectively and reshaping business functions, companies can better position themselves to meet evolving market demands. Embracing AI for invention allows businesses to respond more rapidly to consumer needs, ultimately capturing new growth opportunities.
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