The So What from BCG AI Can Build Your Next Business—If You Think Bigger
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Feb 12, 2025 Beth Viner, a leader in corporate venturing at BCGX and an expert in AI, discusses the untapped potential of AI to not just streamline operations, but to spark entirely new business ventures. She emphasizes the importance of innovation over mere risk mitigation, especially in sectors like drug discovery and the creative industries. Viner also highlights the need for organizations to adopt responsible AI practices while navigating market changes, urging businesses to integrate technology effectively to unlock their full potential.
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AI Framework
- Beth Viner introduces the "Deploy, Reshape, Invent" framework for AI.
- Invent, focused on new growth through AI, is often overlooked by large organizations.
Overlooked Potential of AI
- Businesses primarily focus on using AI for cost-cutting and job optimization (Deploy and Reshape).
- They overlook AI's potential for creating new products and revenue (Invent).
Generative AI's Advantage
- Generative AI's speed and accuracy in processing vast data enables rapid prototyping and testing.
- This allows businesses to quickly respond to changing market dynamics.