The So What from BCG cover image

AI Can Build Your Next Business—If You Think Bigger

The So What from BCG

CHAPTER

Harnessing AI: Opportunities and Challenges

This chapter explores the current landscape of AI adoption in businesses, emphasizing the need for innovation beyond risk mitigation. It discusses how generative AI is revolutionizing various sectors, particularly in drug discovery and creative industries, while highlighting the transformative potential of AI in enhancing capabilities and reshaping markets.

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