TEA 52: Increasing DTC Profitability With Conversion Revenue Optimization w/ Ethan Bence From 4080 Marketing

In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses.

In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands.

Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends you do to optimize your store for more revenue per session. (Most ecommerce brands are NOT doing this.)

There is so much gold in this episode. I can't list it all, but one major takeaway was this: "Making people trust you and speaking their language will get them to buy more regardless of what upsell App you use."

Bust out your notepads and be ready to rewind a couple of times for this one because it's chock full of nuggets that you won't want to miss.

Time stamps:
1:43 Ever Heard Of Conversion Revenue Optimization 
3:58 Learn How Ethan’s Team Does Things Differently
5:19 Getting More People To Buy And Getting Them To Buy More  
6:50 Thinking Through Different Product Angles 
9:02 Earnings Per Session And Data Context
11:46 AOV And Conversion Revenue Optimization 
13:50 Ethans Case Studies And Results
14:38 Most Misused Portions Of Ecommerce Sites
17:01 Why Split Testing Is NOT Black And White
19:04 Biggest Mistakes Made During Split Testing
21:40 Exactly How Ethan Runs His Split Test 
23:33 A 20% Increase After ONE Split Test?
27:28 3 Things Ethan Recommends For Highest Impact
33:51 Rapid Fire Gold
41:09 No One Cares And What You Can Do
45:40 Stop Split Testing In Your Page Builder
48:21 What To Do If You're Unsure Where To Start
51:01 What Professional Investors And CRO 

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