

Elevate Classics: Seth Godin on Finding Work of Significance, AI, and Education
Jul 10, 2025
Seth Godin, author of 21 international bestsellers and founder of Alt-MBA, discusses the urgent need for disruption in education and the evolving role of AI in the workplace. He explores the challenges of societal tribalism and marketing's responsibility in bridging divides. Godin emphasizes the importance of creating nurturing educational environments that prioritize personal growth. He also warns of the risks and opportunities posed by generative AI, advocating for a shift towards trust-oriented communities and more meaningful work engagement.
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Overcoming Early Criticism
- Seth Godin was told by his high school English teacher that he would never amount to anything.
- He dedicated a book to her to close that chapter and prove her wrong.
Initial Skepticism About the Internet
- Seth dismissed the early World Wide Web as a slow, clunky fad without a business model.
- Later, he embraced it and learned to appreciate changing his mind.
Marketing's Dual-Use Danger
- Marketing intended for good has been weaponized to divide society.
- Many companies profit from fostering division and anxiety among people.