#97 Enzo Ferrari (Ferrari vs Ford)

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Nov 10, 2019

Dive into the fierce rivalry between Enzo Ferrari and Henry Ford II, showcasing the emotional connection Ferrari had with cars versus Ford's business-driven approach. Explore Ferrari's passion for craftsmanship and how it fueled his climb from struggling racer to iconic manufacturer. Discover the importance of belief and determination in entrepreneurship, as exemplified by figures like Ferrari and Steve Jobs. Lastly, see how Ferrari cleverly shaped public perception to enhance his legacy in the racing world.

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ANECDOTE

Founders vs. Managers

Henry Ford II, grandson of Henry Ford, managed Ford in the 1960s.
Enzo Ferrari, in contrast, maintained complete control over his smaller company.

INSIGHT

Passion for Product

Enzo Ferrari's passion for cars was infectious, describing them as living machines.
This passion is more attractive to customers than a focus on cost-cutting.

INSIGHT

Recurring Themes, Diverse Applications

Recurring themes appear in entrepreneurial journeys, but their applications vary infinitely.
Like oak trees sharing a basic structure but differing in detail, businesses share broad strokes but differ drastically in their specific details.

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What I learned from reading Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A. J. Baime.

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[0:01] Racing was the most magnificent marketing tool the industry had ever known.

[2:42] Founders vs Managers

[3:43] Founders Podcasts on Henry Ford: #9, #26, and #80.

[4:29] The passion Enzo Ferrari had for his products

[5:50] The same broad features keep recurring over and over again/ In their detailed appearance these broad features are never twice the same.

[8:09] Steve Jobs on passion.

[12:00] Steve Jobs on building the Macintosh/ Artisans have soul in the game.

[13:05] Enzo Ferrari’s schedule at 58 years old / His early life

[17:08] Ferrari’s 3 principles for winning

[20:20] How Enzo Ferrari started his company / Racing as marketing / Ferrari’s personality and his philosophy on building a business

[24:49] Enzo Ferrari’s extreme level of dedication

[25:48] How Enzo Ferrari described his product

[26:54] How and why the Ford/Ferrari negotiations begin

[35:37] How Enzo Ferrari described the process of building a product

[38:07] The advantage founder led companies have / I made a mistake here. I said Les Miles when I meant Ken Miles. Les Miles is a football coach. Ken Miles is a race car driver.

[40:58] Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda

[42:06] Enzo Ferrari on why he doesn’t have a social life.

[42:57] You don’t understand. When I go in there, if I don’t really and truly believe I am the best in the world, I had better not go in at all.

[49:05] Enzo Ferrari played chess while everyone else was playing checkers.

[52:20] It would be a waste of life to do nothing with one’s ability.

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