The Gist
Surge Burgers
Feb 28, 2024
Wendy's experiments with surge pricing, lackluster fries. Richard Lewis and Mitch McConnell's tough week. Steve Coll discusses Saddam Hussein. McConnell's retirement, fast food innovation, Saddam's history. Deterrence post 9/11, Iraq invasion aftermath, and surge pricing in fast food chains. Exploring the implications of surge pricing at Wendy's.
37:05
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Quick takeaways
- Wendy's introduces surge pricing for burgers, adjusting costs based on demand throughout the day.
- The surge pricing model by Wendy's focuses on supply and demand principles to optimize revenue effectively.
Deep dives
Wendy's Introduces Surge Pricing for Burgers Based on Time of Day
Wendy's plans to implement surge pricing for its burgers, with costs varying throughout the day based on demand. For example, a burger may cost $1 more during peak hours like lunchtime, but then decrease by $1 after 2 p.m. This dynamic pricing model, akin to Uber's surge pricing, aims to adjust prices to match demand levels effectively, mirroring the principles of supply and demand in economics.
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