
The Roadman Cycling Podcast How Wahoo Became Garmin’s Worst Nightmare (& What It Means For Cycling)
Oct 27, 2025
Gareth Joyce, CEO of Wahoo and seasoned leader from Mercedes and Delta, shares insights on how Wahoo is challenging the giant Garmin in the endurance sports market. He discusses Wahoo’s unique origin, driven by athletes for athletes, and how his cross-industry experience enhances innovation. Gareth highlights Wahoo's strategy to attract casual athletes and the evolution of indoor training as a serious preparation tool. He also addresses the importance of diversity in product design and reducing barriers in cycling for broader participation.
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Built By Athletes, For Athletes
- Wahoo's edge came from athletes designing for athletes, creating products with intuitive fit and purpose.
Leverage Cross-Industry Leadership
- Bring passion and cross-industry leadership skills to guide growth and focus in niche spaces.
Learning By Reinventing Yourself
- Switching industries forces you to build new toolboxes and accelerates learning in unexpected ways.
