DTC Podcast

Bonus: How BrüMate's Hans Harris drives RESILIENT revenue with their app with Sam Barati from Tapcart

May 29, 2024

Hans Harris from BrüMate and Sam Barati from Tapcart discuss how BrüMate's mobile app drives revenue and enhances customer retention. They cover app-exclusive strategies, cost-effective engagement through push notifications, and more aggressive acquisition. Learn from BrüMate's nine-figure brand experience and practical tips on using mobile apps for DTC growth.

32:25

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Episode guests

Sam Barati

Hans Harris

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

BrüMate's app boosts customer retention and drives extra revenue outside traditional channels.

App-exclusive strategies have significantly increased app downloads and engagement for BrüMate.

Using push notifications in the mobile app is cost-effective and more efficient than traditional marketing channels for BrüMate.

Deep dives

Success of Brewmate's Mobile App Strategy

Brewmate's mobile app leads all sales and distribution channels in conversion rate, AOV, and Customer LTV. The app is favored by Hans for its unique features and strategies driving success in revenue and customer experience. The focus on resilient revenue through the app unlocks scaling opportunities and strengthens brand-customer relationships.

Introduction

2min

Exploring the Trend of Tumblers and Drinkware Brands in Pop Culture

2min

The Evolution of BrüMate's Mobile App Strategy

15min

Holiday Retargeting, Push Notifications vs. SMS, and Building Relationships

2min

Driving Revenue through App Exclusive Products

9min

The Role of Mobile Apps in DTC Marketing

3min

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Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart.

https://tapcart.com

We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV.

Key Insights:

Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value.

App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement.

Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing.

More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER

Why Listen?

Learn from a Nine-Figure Brand: BrüMate’s experience offers valuable insights for any DTC brand looking to scale.

Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth.

Real-World Success: See how BrüMate’s app strategy translates into tangible business results.

Topics

eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer).

Reach Out:

https://www.linkedin.com/in/sahandbarati/

https://twitter.com/HansHarrisMKTG

https://tapcart.com

https://brumate.com

Timestamps:

00:00 - Introduction

02:00 - The Rise of Mobile Apps in DTC

05:00 - BruMate’s Mobile App Strategy and Success

08:00 - The Power of Exclusive Content and Promotions

11:00 - Building a Loyal Community: The Role of VIP Groups

14:00 - Driving App Downloads: Strategies and Insights

17:00 - The Impact of Push Notifications and Efficiency

20:00 - Leveraging High AOV Items and Seasonal Campaigns

23:00 - Future Trends in Mobile Apps for DTC Brands

Hashtags:

#DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue

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