Ice Cube, the hip-hop legend and owner of TheBig3, dives into the transformative world of NFTs and sports. He shares insights on how NFTs enable fractional ownership, revolutionizing fan engagement. Discussions cover the challenges faced in the NFT market and the exciting potential for future utility. Cube also reflects on his journey from entertainment to crypto, bridging hip-hop culture with the NFT space, and providing advice for other sports leagues navigating this new terrain. Buckle up for a lively conversation on the future of sports and technology!