

NFTs Are Opening Opportunities for Sports Fans Like Never Before
Jun 5, 2022
Ice Cube, the hip-hop legend and owner of TheBig3, dives into the transformative world of NFTs and sports. He shares insights on how NFTs enable fractional ownership, revolutionizing fan engagement. Discussions cover the challenges faced in the NFT market and the exciting potential for future utility. Cube also reflects on his journey from entertainment to crypto, bridging hip-hop culture with the NFT space, and providing advice for other sports leagues navigating this new terrain. Buckle up for a lively conversation on the future of sports and technology!
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Episode notes
The Real Impact of Blockchain
- The real impact of blockchain and NFTs will be utility, not just collectability.
- This utility will include fractional ownership, access, and other perks.
Gary's Interest in Big3
- Gary Vaynerchuk was drawn to Big3 because of the passion surrounding the game and players.
- He sees the adoption of blockchain by sports leagues as similar to the early adoption of the internet.
NFT Market Correction
- The current NFT market downturn is a natural correction after a period of hype.
- This correction will lead to a more mature market focused on utility.